AppWow Badge Rules

The Approved by AppWow badge is used to identify Instant Apps that have been reviewed and verified against AppWow’s baseline criteria.

The badge is not an award, endorsement, or quality ranking. It is a statement of compliance with the AppWow definition of an Instant App.

What the Badge Confirms

An app displaying the Approved by AppWow badge has been verified to:

• Install directly to a real device home screen
• Launch in standalone app mode
• Operate without an app store dependency
• Continue to function offline for its core features
• Not require mandatory user accounts or logins

Permitted Use of the Badge

Once approved, developers may display the badge:

• Within the approved app itself
• On marketing or informational pages relating to that app
• In app listings or presentations that reference the approved app

The badge must always be used in reference to the specific app that was reviewed.

Prohibited Use

The badge must not be used:

• Without explicit approval from AppWow
• On apps or products that were not reviewed
• In a way that implies endorsement, certification, or partnership
• In a modified, recoloured, or misleading form
• After approval has been revoked

Ongoing Compliance

Approval is based on the app’s behaviour at the time of review. If an app changes in a way that no longer meets the criteria, badge usage may be withdrawn.

AppWow reserves the right to request re-validation or remove approval if an app is found to be misrepresented.

Questions or Clarifications

If you are unsure whether your use of the badge is appropriate, please contact the AppWow team before publishing.